In this vlog, Kedge Founder and The Futures School Co-Founder Frank Spencer discusses the need to go beyond data and “plausible futures” in order to create transformational change and aspirational futures.
When doing this for a Future of Work project, I was able to identify multiple key points that struck me as being critical for setting us up for success in the face of the the ambiguous challenges of the future.
Developing and executing business strategy, products and innovative ideas in our current environment demands new approaches and mindsets. Linear methods that rely solely on the extrapolation of historical results are completely ineffective as technological advancements, economic uncertainty, and increased systematic risk become the new normal. To effectively drive understanding, performance, and execution of strategic initiatives, organizations must think and act in “simultaneous multiples” – pressure-testing their strategies in diverse operating environments.