Month: July 2020

Early in the 20th century, Austrian-born economist Joseph Schumpeter coined the phrase ‘creative destruction’ to describe the disruptive process of ongoing technological and economic innovation within capitalism.

As futurists, it is our job to help clients to build the future. That may mean that we are helping them to identify potential risks, discover emerging opportunities or simply navigate the unfolding trends.

When sharing this concept with clients from many different industries and sectors, I often begin by telling them that my first reaction to this phrase was probably the same as the one they are presently experiencing: “The only idea that is ridiculous is this saying!