Foresight in Market Research

During a previous 3-day Foundations program, TFS Alumna Michelle Herring shared her perspective on the relationship between foresight and market research. Specifically, she spoke to identifying organizational problems to understand how her team can use research effectively to integrate into improved decision making. Hear her thoughts on the topic!

Michelle Herring headshot

Michelle Herring

Client Insights Lead, Market Research - John Deere
Certified Foresight Practitioner